A number of design concepts have been developed for projects aimed at the Middle Eastern market. The designs have been created to regenerate urban areas and are conceived to act as focal points for the renewal and development of city areas.
Innovative designs that nonetheless respect traditional architecture and customs, allow the design concept buildings to stand out in terms of elegance and sophistication. Façades will be clad in iridescent gold tones to resemble the "mashrabiya," typical architectural elements of Middle Eastern culture.
The openings of the mashrabiya allow for the passage of air, promoting natural ventilation which is particularly crucial in hot climates like those of the Middle East, where fresh air is essential for habitable comfort. In addition to filtering light, they provides protection from the heat of direct sunlight, keeping interiors cooler during hot summer days and enhancing the overall energy efficiency of the buildings.